Make your memory magical

Coffee culture 10-02-2015

We all live non-stop lifestyles and without a great memory we’d never manage to multi-task at work, manage the home, remember to collect the kids, plot and plan, dream and scheme. But just like any other muscle, the brain needs physical and mental exercise together with particular nutrients to remain a powerful force.

Below are the TOP TEN things you need to keep your memory in tip-top condition. Top of the list is, wait for it… COFFEE. Of course, this means JONES BROTHERS COFFEE so treat yourself today and boost your memory like magic!


Caffeine can improve mental and memory performance because it stimulates the regions of the brain that regulate wakefulness, arousal, mood and concentration.


Lots of medical trials have revealed that those who follow a high soya diet show improvements in verbal and nonverbal memory and in mental flexibility, all of which are controlled by the brain’s frontal lobes.

Memory minerals

Iron plays an important role in the transmission of signals in the brain and studies show that a reduced intake can have a detrimental effect on IQ levels and cognitive function. Deficiency of zinc, found in oysters, red meat and peanuts, can also interfere with memory.

Mental exercise

Research repeatedly shows that mental stimulation keeps the brain healthy and increases the strength of memory. People with excellent memories tend to have various interests and tackle challenging mental tasks.

Physical exercise

Thirty minutes of activity three times a week is enough to bring about a significant increase in brainpower. Exercise improves the heart’s ability to pump blood more effectively and the memory then benefits from improved blood flow to the front of the brain whose functions include planning, organisation and the ability to juggle tasks.

Chewing gum

Japanese researchers have found that activity in the hippocampus, an area of the brain important for memory, increases while people chew. Chewing also increases the heart rate, thus improving the delivery of oxygen to the brain and enhancing its cognitive powers.

Ginkgo Biloba

Ginkgo is the world’s oldest living tree and first appeared around 300 million years ago. Used for memory enhancement in Eastern cultures for thousands of years, it improves blood circulation to the brain by dilating blood vessels and increasing its oxygen supply.

Oily fish

Omega 3 fatty acids, found in oily fish, are essential components of brain cell membranes and their role in cell structure is thought to improve the powers of memory. High concentrations of Omega 3 in the brain and nervous system not only boost learning powers and age-related memory, but also greatly enhance mood.

Rosemary & sage

Essential oils made from rosemary and sage can stimulate the memory, strengthen clarity and awareness and help to relieve mental fatigue. In fact, studies have shown that they can enhance long-term memory by around 15%. Lemon balm, a member of the sage family, also appears to improve attention span.

Vitamin B

B vitamins deliver oxygen to the brain and thereby help to sharpen senses and boost memory. Niacin or B3 is particularly good for brain enhancement while B6 is essential for the manufacture of neurotransmitters, especially mood-enhancing serotonin. B12 is important for overall health of brain cells.

So, if you do one thing today, make yourself a Jones Brothers coffee. Then work on the others. You won’t forget them as after your coffee fix, you’ll reap the benefits from your improved memory! Till the next …

Love what we brew!

The Bean Team

Shopping cart




Make it a subscription. You can choose to make it a subscription in the next step.