Not all certifications are the same. We don’t like many of them because actually when you see them in action at the farm level, they are not doing what they say they are doing. Farmers very often have to pay for these certifications and for those that can’t afford to pay, they lose out and other farmers benefit at their expense.
A lot of Certifications are also not related to quality – only to price. These prices are artificially set and disrupt the market. We don’t think this is right.
We like UTZ because it is fair, not onerous on farmers and is much more focussed on long term sustainability. It does not seek to artificially increase prices but instead allows farmers to charge the right market price for a higher quality product. A greater ability to sell directly to coffee companies like us rather than through brokers and large co-operatives builds long term sustainable income. We like direct trade – to trade fairly, not just to get a badge on our bag but because we believe it’s just better all round.
This is how UTZ describe themselves
When you buy UTZ certified coffee, cocoa or tea you are helping build a better future.
UTZ Certified stands for sustainable farming and better opportunities for farmers, their families and our planet. The UTZ program enables farmers to learn better farming methods, improve working conditions and take better care of their children and the environment.
Through the UTZ program farmers grow better crops, generate more income and create better opportunities while safeguarding the environment and securing the earth’s natural resources. Now and in the future.
To us here at Jones Brothers Coffee Company, that tastes a lot better. Want to find out more? Go here to the UTZ website.